Friday, 19 March 2010

Putting your property up for sale

Hello again

What a beautiful day it is today – not a cloud in the sky and temperatures are rising nicely. It’s really great to be back in shorts and flip-flops and getting a tan again!

I promised I’d give you some hints and tips on how to market your property yourself if you are selling privately in Cyprus – there are plenty of ways that cost very little and are really effective. Let’s start with the first step.

To make sure you get loads of viewings (and after all, that’s what it’s all about), have a “For Sale” sign professionally made – and ensure this is big enough for people driving by to see. And make sure the sign is coated so it won’t fade in the sun – unless you ask for this, you’ll find yourself getting a new one after a few months.

The sign should contain the main details of your property – for example, the type of property you are selling (ie detached villa), your contact details (mobile and home number), state whether it has Title Deeds (very important), the plot size (for example 560 sqm), how many bedrooms and whether it has a swimming pool or not. And remember to add your website if you have one. But whatever you do - don’t put the price on the sign.

Why? Because you want as many people as possible to phone you. This is when you entice them to view. The easiest way to do this is to have a script in front of you that you can read out. It sounds a strange thing to do, but trust me, it works. You need to make your property sound as attractive as possible over the phone and you need to sound really positive and confident. Practice (it’ll be a bit of a laugh at first) and you’ll see how easy it becomes.

Ok. So the telephone has rung and you have your first potential viewer on the phone (how exciting!) You have a great description of the property in front of you to read, but – to avoid wasting your time and theirs - you really need to find out what their position is before you show them around.

Tune in next week and I’ll give you some ideas on how to deal with this, also don't forget to have a look at my latest newsletter by going to: www.cyprusbuyingguide.com

Until then, have a really super weekend.
Best wishes as always
Jackie

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